I can get two months free.
Wait, I have to pay $55 to get that free. See this is a deal because instead of getting 12 months for about $40 (old deal), I can get 14 months for $55. Sure it is more expensive but I get TWO FREE MONTHS.
The e-mail told me what a wonderful customer I was. They even used my first name. Soon I will be invited over for lunch, right? I wonder if that lunch will be free.