How do people change?<\/p>\n
I often thinks of Madison Avenue and how they try to change people’s habits. They go for the “bank shot” instead of logic. They sell the sizzle not the steak. They sell the mood not the make. I remember being a young child wanting the sugary cereal because of the commercials. Basically they were selling candy for breakfast. Also it has been an axiom with me that the worse the product the better the commercial. Those products like the lottery sell the win but never the lost.<\/p>\n
In politics as in life the facts matter but it is not usually how things are sold. People buy dreams and love “fairy tales”. We never get far away from the child within us. The person with the better narrative wins in the short term.<\/p>\n
In the last election, Trump definitely understood this. Scott Adams caught on to his use of persuasion and images. He had “The Wall”. He had “The Hat”. He connected his opponents to a word that once heard could not be forgotten. As Victor Davis Hanson said, “Trump has animal cunning.” Trump understood marketing. The left branded Trump too but they called him too many names for anyone name to stick. One needs to stick to the “ad campaign”.<\/p>\n
Substance matters but often times it is not enough. People can’t “buy” what they don’t know about. People want to change for the better. If the image is of something good but outdated who wants “stale old bread” when they can have “New and Improved”.<\/p>\n
How do people change?<\/p>\n
I often thinks of Madison Avenue and how they try to change people’s habits. They go for the “bank shot” instead of logic. They sell the sizzle not the steak. They sell the mood not the make. I remember being a young child wanting the sugary cereal because of the commercials. Basically they were selling candy for breakfast. Also it has been an axiom with me that the worse the product the better the commercial. Those products like the lottery sell the win but never the lost.<\/p>\n
In politics as in life the facts matter but it is not usually how things are sold. People buy dreams and love “fairy tales”. We never get far away from the child within us. The person with … Continue reading