My diagnosis on the SOTU address.
The messaging was tasked to emotionally convince both men and women in different ways that they belong to a group, Americans, who do heroic things, who have empathy, who help the needy, who nurture the babies, who lay down their lives for others as an act of love. We act together, we grieve together and we fix things together.
He showed people, not faceless government as the engine of virtue.
The use of visuals was masterful, his delivery was comforting, not bombastic. He shared his feelings with all of us.
It was pitch perfect and while not soaring prose, the emotions invoked were soaring and that is what counts. I recall Reagan made me feel good. This one made me feel more than that.
The visuals the Democrats offered were all dark, negative and painful to watch. He gave them a chance to be the loyal opposition, who share the goals and have different means. They declined that role. They are out to take back their power. It is as if he knew they would and created a prime time show for them to prove it to the American people.